youWho?
RESEARCH PLATFORM
2019
Athens/ Roleplay Design Agency in collaboration with the National Centre Of Social Research
Designers/ Leonidas Economou, Stella Taousiani
campaign, gamification, chatbot, research, questionnaire, interaction, conversation flow
UX/UI/ Conversation/Web Design
YouWho is an online quantitative research through a digital platform. The research aims to attract young people aged 18-29 years and detect
attitudes, perceptions, identities, youth behaviors.
In collaboration with the National Centre of social research we developed an idea of an interactive research to attract young people of this age group.
The name of the campaign “YouWho?” has two meanings: When read in English it reflects the question “Who are you finally?” and in Greek (γιούχου) “How crazy are you?”
At the first stage we developed a fun character of a landbot/ grandmother that the young people can trust and have a fun conversation rather than a classic form of research.
The character was developed as such to make funny comments and give different responses depending on the answers of the users in order to make the conversation flow more fun for the user.
Design a campaign/website for a research for young people.
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The whole UX as well as the logo and graphics of the campaign is developed around the idea of a conversation with an older person using the UI of a chat such as emojis and gifs.
An important parameter throughout the process was the motivation behind that would attract the young person to take part in the research. We decided to create a shareable “how youwho are you? Results page, where each individual user can see the results of the test that they have taken and compare it to the other users.
