ORAMA / MADE
orama minimal frames, agora, made milan 19, branding & architecture
exhibition booth design, branding
EXHIBITION BOOTH DESIGN
2019
Athens/ Roleplay Design Agency for Orama Minimal Frames & Agostini - MADE Exhibition, MILAN Spring 2019
Designers/ Evi Kostakioti Roza Giannopoulou, Stella Taousiani
ORAMA minimal frames in collaboration with agostini group participated in Milan MADE exhibition on Spring 2019. Our role was to design a common exhibition booth to host the products of the two different companies. Using the maximum height of the frames, the basic concept was build around the idea of highlighting the thickness of the company's frames but also the dynamism and sense of security it provides to its clients.
The common spaces are gathered in a central point called the "agora" and the circulation is following the movement of the public of the exhibition by the creation of a strict corridor.
A big challenge of this project was finding a common language for the branding of two different companies, creating the feeling that they are both equally important and attracting the visitor's attention.
